In this interview, we sit down with Cyril Rumpler, the founder of the Swiss luxury brand Softicated, to talk about the challenges in the current global market, and the brand's recent showcase at the Maison&Objet fair in Paris. He also offers a glimpse into the company's future plans, from expanding its product lines to solidifying its presence in the European market.
Can you tell us a little bit about the history of Softicated and how it was founded?
'Softicated, was founded in Geneva, Switzerland in 2018 by myself Cyril Rumpler. Self-taught, I spent my entire career promoting packaging for the pharmaceutical industry. I had always been fascinated by the impact an object can have on the mood and feelings of the purchaser. In my spare time, I design objects, infusing them with the power to convey serendipity: rugs, light fixtures and seating. A few years ago, after an accident, I accelerated destiny by devoting myself to my passion by creating Softicated. All Softicated's objects are designed by myself Cyril Rumpler.
The Softicated company is a brand which creates and publishes premium "lifestyle" furniture, lighting and rugs for interiors. "In Interiors, we Care" is our motto. Softicated wishes to participate in the well-being and comfort of interiors thanks to its pieces that embrace emotion and authenticity. Softicated, the brand that bring happiness to one's inner-self and one's Home interior. All objects are designed in Geneva and manufactured by European craftsmen with recognised know-how: in France, Italy and Portugal from top quality materials.'
In what markets is the brand active and how are the market conditions right now?
'Retail, e-commerce platforms, interior design, and individuals are where the brand is active. After a slow summer, the market has been much more dynamic for us since late August.'
Do you notice any problems because of the difficult economy or transport now?
'Yes, we are facing several challenges. Following the COVID-19 pandemic, we experienced an increase in raw material and transportation costs. Inflation in Europe, exacerbated by events like the war in Ukraine, has led to a rise in the prices of raw materials, energy, and production costs. It has been difficult for us to pass these increases on to our customers.
Geopolitical tensions, such as the Russia-Ukraine conflict, not only affect supply chains but also create overall economic uncertainty in Europe. This situation is slowing down investments and household consumption, with some delaying purchases of non-essential goods like interior decoration products.
At the same time, rising interest rates in recent years have made credit more expensive and reduced borrowing capacity. This has led to a significant drop in real estate transactions and, consequently, in the volume of purchases of furniture, lighting, and carpets.'
You were recently at the Maison&Objet fair. How was it?
'This September edition was themed Terra Cosmos, where novelty, creativity, and innovation were highlighted. It was a successful edition for us, despite a lower number of visitors compared to the January edition. As a young brand, M&O is an opportunity to increase our visibility and brand recognition, meet our clients, and develop international partnerships. We are satisfied with the sales made, the quality of the contacts we met, and the commercial opportunities created. The expertise of international visitors also allows us to receive direct feedback on our products.'
What did you show at the fair?
'We presented our Signet Ring stool collection, featuring a wide range of colours. Currently, there are around fifteen available shades. This now-iconic piece brings a lot of personality to any space. Softicated also showcased its sculptural lamps that blend craftsmanship, innovation, and aesthetics, as well as wool and botanical silk rugs in beige and light tones, adorned with graphic designs conceived like paintings.'
What are the future plans for Softicated?
'We aim to grow in Europe by collaborating with various stakeholders such as retailers, specialised e-commerce platforms, interior designers, private clients, as well as agents and distributors. Our existing collections, which are both innovative and timeless, meet the expectations of customers looking for pieces that are aesthetic, functional, and durable over time. In the future, we will expand our existing ranges and launch new collections of lighting and rugs.
At the same time, we will continue to prioritise short supply chains by sourcing primarily within Europe. And of course, we will participate in professional trade shows such as Maison&Objet, which is an excellent way to gain exposure, form strategic partnerships, and showcase our products to a large international audience.'
More information:
Softicated
+41 79 915 08 59
[email protected]
www.softicated.com
Switzerland