An Italian luxury mattress brand, is expanding its presence in India, targeting tier 2 and 3 cities as part of its growth strategy.
Since entering the Indian market in 2010, the brand, Magniflex, has built a network of seven exclusive franchise stores and over 80 dealer outlets in major cities like Bengaluru, Delhi, Mumbai, and Pune. According to Anand Nichani, managing director of Magniflex India, the company is focusing on these smaller cities due to the rising demand for wellness-oriented and high-quality sleep products.
Photo: Magniflex.
Magniflex aims to offer competitively priced luxury mattresses to meet the evolving lifestyle needs of consumers in these markets. The brand is also leveraging partnerships with financial platforms like Bajaj EMI and ShopSe to provide customers with no-cost EMI options, making premium products more accessible.
The company's expansion plan is rooted in innovation and the goal of further penetrating the Indian luxury mattress segment in these emerging markets.