Maisons du Monde has launched its first loyalty programme in France, 'Ma Maison du Monde', offering tailored benefits based on customer loyalty and engagement. The programme is divided into three tiers: 'Likers', 'Lovers', and 'Addicts'. Customers in the 'Lovers' and 'Addicts' tiers will also have exclusive access to 'Maisons du Monde +', an interactive VOD platform designed to enhance their connection with the brand.
Photo: Maisons du Monde.
As part of its 'Inspire Everyday' strategic plan, introduced in early 2024, Maisons du Monde focuses on customer satisfaction as a core priority.
Members of Ma Maison du Monde will enjoy a range of exclusive perks, such as personalized shopping days, priority delivery, birthday privileges, and access to special events. The level of benefits depends on their tier, with 'Lovers' and 'Addicts' enjoying the most privileges, including discounts, premium services, and free access to 'Maisons du Monde +', which is described as a 'Netflix for home décor'.
Source: www.meuble-info.fr