Lamett, a prominent player in the flooring industry specialised in engineered floors and Parquetvinyl, announces the launch of its new dryback flooring range. This step follows years of steady growth and reflects Lamett's ambition to strengthen its position in the European market.
After the successful introduction of rigid vinyl planks under the Parquetvinyl brand in 2017, Lamett is now expanding its range with a full collection of dryback flooring. The new range includes Parquetvinyl's top-performing colours and décors across classic planks, trendy herringbone patterns, and modern tiles.
'In different European countries there is a huge demand for dryback floors,' says Pieter-Jan Dendooven, Chief Sales Officer of Lamett. 'So far, our Parquetvinyl click floors only tapped into a portion of this market. Although there was clear interest in Parquetvinyl's designs, the preference for fully glued-down installations and the benefits of dryback often took priority. With this expansion, we expect to gain more market share and to strengthen its position.'
Earlier this summer, Lamett introduced a significant revamp and expansion of its Parquetvinyl accessory line, including skirting boards and profiles. This update ensures that each flooring option is paired with perfectly matching accessories, allowing customers to create a seamless and visually cohesive interior.
This latest product launch reinforces Lamett's commitment to providing high-quality, durable flooring solutions that meet the evolving needs of European customers.
More information:
Lamett Europe NV
[email protected]
www.lamett.eu
www.parquetvinyl.eu