A renowned Italian design brand is set to open a flagship store in London's Brompton Design District, following a long-term lease agreement with South Kensington Estates. This flagship will function as a design gallery, providing an immersive environment for visitors to explore the Italian company Baxter's luxurious, handcrafted furniture collection. The store's layout is designed to reflect Baxter's design philosophy, allowing customers to engage deeply with the brand's craftsmanship and materials. The new store will occupy a 3,313 sq ft space at 232-236 Brompton Road, under a 20-year lease.
Photo: Baxter.
Paolo Bestetti, CEO of Baxter, expressed pride in the expansion into London, highlighting the city's role as a global hub for design and architecture. He noted that the store's location in a historically significant building aligns perfectly with Baxter's commitment to innovation and quality.
Richard Blake, Property Director at South Kensington Estates, shared excitement about Baxter's arrival, reinforcing the area's reputation as a premier design destination. He emphasised the estate's dedication to promoting design innovation and attracting both flagship stores and smaller boutiques.
Source: www.365retail.co.uk