A European home & living retailer has announced a significant milestone in its social media strategy—the consolidation of all markets' Instagram accounts into a single, unified European account. With this transformative move, the company Westwing is now home to the biggest Home & Living community on Instagram in Europe, with 8.6 million followers.
Photo: Westwing.
This merger is a forward-thinking step to reinforce Westwing's European presence by uniting diverse communities on one platform. It enables the brand to deliver consistent, engaging content that resonates with a broader, international audience. While celebrating different styles and local preferences, the brand will provide highly relevant and personalised content to its global community.
With this consolidation, Westwing is poised to seize the growing opportunities within the Home & Living sector across Europe. A global Instagram account enables the Westwing team to boost brand visibility, attract new followers, and drive higher engagement rates. By harnessing the collective power of its followers, Westwing is building a more vibrant and active community, united by a shared passion for home and living.
From a business standpoint, this merger allows the company to deliver a consistent brand message across Europe, making its marketing efforts more efficient and impactful. A single, cohesive strategy now drives its content, ensuring that its brand stands out more prominently in the competitive Home & Living market.
This Instagram account merger is an important step in strengthening Westwing's position as a European Home & Living brand. Together with its unified European community, the brand aims to empower millions to 'live beautiful' by inspiring them to create homes that reflect the full beauty of life.
More information:
Westwing
www.westwing.com