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With new AW24 collection

BoConcept encourages consumers to 'see home in a new light'

BoConcept has introduced standout pieces from AW24's new collection, designed to transform any space. What if one piece could change a whole room and how you experience it? For AW24, BoConcept showcases statement furniture rooted in creativity and craftsmanship, encouraging consumers to 'See home in a new light.'

'For AW24, we are excited about the diversity of the new collection,' says Collection and Visuals Director Claus Ditlev Jensen. 'The hero pieces share superior craftsmanship and a unique ability to transform a space.'

The 'Cloud Sofa': Bellagio
New for AW24, the Bellagio sofa, designed by Anders Nørgaard, is a commanding statement piece. 'It draws your eyes as soon as you enter the room,' says Nørgaard. The sofa's channel stitching adds refinement, creating a visual rhythm that elevates it from ordinary to extraordinary.

The 'Conversational Table': Santiago
The Santiago collection expands with a round, extendable dining table designed by Morten Georgsen. It features a 135 cm diameter, easily extending to 181 cm to seat up to eight people. 'Round tables are conversational, creating a natural gathering space for family and friends,' Georgsen notes.

The 'Mid-century Sideboard': Santiago
Inspired by mid-century designs, the Santiago sideboard embodies elegance with a contemporary twist. It features dynamic stripes and an optional bar section, perfect for entertaining.

The 'Sculptural Coffee Table': Tivoli
The Tivoli coffee table, crafted from a concrete core with an imitated travertine finish, combines art and functionality. 'These are pieces of art for your home,' says Georgsen.

The 'Heritage Dining Chair': Seoul
Designed by Henrik Pedersen, the Seoul dining chair blends simplicity and craftsmanship, offering comfort and style. 'It invites you in,' he states.

About BoConcept
Founded in 1952 in Denmark, BoConcept is a global furniture retailer with over 340 stores in 67 countries. Committed to flexible design and customization, BoConcept creates collections for both private and public spaces. For more information, visit: BoConcept.

More information:
BoConcept
www.boconcept.com

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