A prominent UK bed retailer has launched a new store in East Sheen, London, located in a former Amazon unit, as part of its broader expansion strategy. The 4,000 sqft store on Upper Richmond Road is close to a previous Feather & Black location and marks the retailer, Dreams' continued growth across the South East, Scotland, and the West Country.
Photo: Dreams.
Owned by Tempur Sealy International since 2021, Dreams plans to open additional showrooms, including another West London location in Staines. The retailer's expansion pipeline also includes sites in Andover and Bath, as well as further growth in Scotland, targeting Falkirk and East Kilbride.
With revenues of £395.4 million in 2023, Dreams is the largest mattress retailer in the U.K., boasting over 200 stores. Despite a 5.1% decline in profits to £38.1 million due to currency fluctuations, underlying EBITDA saw a slight increase of 1.2%.
Source: www.thefurnishingreport.com