The Swedish e-commerce indicator estimates e-commerce turnover for the month of September at SEK 13 billion. This is an increase of 28 percent compared to September 2023, which, given the vulnerable position of trade, was a weak month. This month's figures are welcomed by an industry that has not been without challenges in recent times.
The trend of more e-shopping this year than before continued in September as well. On average, each e-commerce consumer also shopped for a significantly higher total amount than in the same month last year. The combination of these factors led to e-commerce's total turnover from private consumption increasing by as much as 28 percent compared to September 2023. This means that e-commerce had a turnover of SEK 13 billion in September 2024, which is the highest level for September since the e-commerce indicator started in 2020.
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Turnover in e-commerce during the third quarter of 2024 increased by 8 percent in current prices compared to the same quarter in 2023. So far this year from January to September, e-commerce has grown by 11 percent overall.
The majority of product categories had a positive turnover trend during the third quarter compared to last year. Only children's articles and toys, clothes and shoes and alcohol decreased. Looking at the whole year as a whole, January through September, however, all product categories are now growing compared to last year, as is the building trade, which has shown negative growth in the e-commerce channel for several years. The more favourable root deduction that was introduced on 1 July is a possible partial explanation for a strong third quarter for the construction trade.
'More and more consumers are turning to e-commerce again. Developments so far this year indicate that levels of over 70 percent e-commerce consumers per month may be the new normal. It is with a positive feeling that we now enter e-commerce's most important quarter with Black Week and Christmas shopping. It is needed, given the tough times the industry is going through, and has gone through,' says Per Ljungberg, head of innovation at Swedish Trade.
Swedes' e-commerce from abroad seems to have established itself on a new level. 20 percent of consumers e-bought goods from abroad in September. This is an increase from 16 percent in September last year.
'It is worrying that so much of the increase occurs from, for example, Temu and Shein, who constantly violate EU legislation regarding, among other things, consumer protection, sustainability and intellectual property rights. Our measurements show that half a million Swedes shopped there in September. Politics must do more to put an end to unhealthy competition. It damages trading companies as well as consumers,' says Ljungberg.
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Svensk Handel
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