Since its inception, CIFF Guangzhou has embedded the core values of professionalism, internationalisation, and diversification into its very essence. The international journey of CIFF Guangzhou reflects the grand narrative of China's home furnishings industry opening to the world. Navigating a new development phase marked by rapid industry transformations, multiple challenges, and the demand for high-quality growth, CIFF Guangzhou will embrace an even more expansive international perspective and vision. In collaboration with the industry, it aims to create new pathways for deeper integration between the domestic home furnishings sector and global markets.
In March 2025, CIFF Guangzhou's Home Furniture International Pavilion will launch two major IPs, "IF" and "IS," to establish a platform for exhibitions and forums. This initiative will empower global companies to transcend growth obstacles, access the Chinese market, and step onto a broader international stage.
Resonance symbolises the deep connection in philosophy, commerce, and culture within the global home furnishings industry. In the Home Furniture International Pavilion, exhibitors, buyers, and designers from various countries will come together, fostering resonance through the exchange of ideas, conversation about design, and collaborative interactions.
IF: International Furniture
"IF" embodies infinite possibilities and a boundless realm of imagination. It demonstrates the openness and inclusiveness of the Home Furniture International Pavilion, where every company, booth, and exhibit showcases the diverse design philosophies and innovative practices of the global home furnishings sector.
The essence of "IF" is multifaceted, representing industry extension, inclusivity, and innovation. It serves as a platform for realising global trade and innovation, where international home furnishing brands can discover new opportunities while fostering beneficial exchanges with China's domestic market, thus driving collective growth in the global home furnishings industry.
IS: International Salon
Complementing "IF," "IS" refers to the conferences and forums hosted in the Home Furniture International Pavilion. It's dedicated to creating a platform for information exchange and cultural interaction. "IS" stands for "International Salon" and represents the showcasing and presenting of innovative ideas and emerging trends. It will gather thought leaders and innovators from the global home furnishings sector to discuss current industry conditions, developmental challenges, and future trends, offering novel solutions for the industry.
The 2025 CIFF Guangzhou is making a decisive move by expanding the Home Furniture International Pavilion to enhance matchmaking and interactive experiences between exhibitors and global attendees. With a comprehensive upgrade in exhibition space, number of exhibitors, product quality, and curated content, the aim is to create a prestigious international platform for home furnishing displays and exchanges. This setup allows visitors to explore a single pavilion and browse brands from around the world.
In the context of globalisation, the internationalisation of the home furnishings industry not only manifests itself at the product level but also in the rich cultural heritage and innovative design concepts behind them. The CIFF Guangzhou Home Furniture International Pavilion will promote in-depth cultural exchanges between different countries and regions by introducing several distinctive overseas national pavilions, allowing visitors to appreciate global home design while experiencing the unique charm of home cultures from around the world.
More information:
CIFF
www.ciff-gz.com