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French kitchen specialist announces strategic partnership with UK paint retailer

A French interior furniture specialist, has announced a partnership with Coat Paints to promote eco-friendly home solutions in the UK. This collaboration allows the French company, Schmidt's customers to access a range of sustainable paint options, enhancing their home design experience.

Schmidt is recognised for its commitment to sustainable kitchen design and personalised living spaces, with over 500 showrooms worldwide. The partnership combines the strengths of two B Corp-certified companies, both dedicated to climate-conscious practices. Schmidt will now offer Coat Paints' modern, muted shades, made to order to ensure zero waste. These water-based paints are ultra-low in VOCs and packaged in fully recyclable materials.

Tamara Heller, Schmidt UK's Marketing Operations Manager, expressed excitement about the collaboration, highlighting how Coat's sustainability ethos aligns with customer expectations in the premium home interior market. This partnership enables customers to integrate sustainable paint options into their interior design projects, featuring a curated selection of 90 colours alongside Schmidt's high-end furniture solutions.

Coat's commitment to sustainability includes smart, toxin-free colour samples that reduce waste by 95% compared to traditional testers, as well as carbon-neutral deliveries. This initiative reinforces Schmidt's focus on environmental responsibility and enhances its offerings for eco-conscious consumers in the UK.

More information:
Schmidt UK
www.schmidt.uk

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