Dura Beds has secured the UK Licence for a well-known UK-based mattress and bedding company following its recent restructuring process. It has been announced that Dura Beds has acquired the UK licence for Mammoth's beds, mattresses, and bedding and that this partnership aims to merge Mammoth's advanced comfort technologies and healthcare expertise with Dura Beds' established reputation for quality and customer service.
As part of this agreement, Dura Beds will begin manufacturing Mammoth's flagship Comfort collection and the popular Performance collection immediately. This move is expected to enhance product offerings in the UK market.
Photo: Dura Beds.
Additionally, Mammoth has confirmed that Celebrity Motion Furniture will continue to hold the licence for manufacturing Mammoth's motion seating, including riser-recliners and tilt-in-space seating products, ensuring their availability within the UK furniture trade.
In further developments, Cambridge Sleep Sciences has secured the global rights to manufacture and distribute the Mammoth SmartPillow, which incorporates innovative SleepEngine technology. Following the recent restructuring, Blue Dragon Assets Ltd. has obtained the global rights to Mammoth Sit & Sleep products.
Source: www.furniturenews.net