The Spanish company of premium outdoor kitchens marks a new chapter in its international expansion, in collaboration with Roble Studio, with exclusive events at Cosentino City in New York and Miami on October 24th, strengthening its presence in international markets.
After a successful debut in New York on September 25th at Cosentino City, Novara Outdoor Kitchens, a leading Spanish outdoor kitchen company, begins a new chapter in its international expansion.
With an exclusive event on October 24th at Cosentino City Miami, Novara is opening up to new distributors in the southern United States, showcasing the brand's qualities with the help of its founders and strengthening its international presence in collaboration with Roble Studio.
The history of Novara Outdoor Kitchens is that of a family business. With 40 years of history, following several generations of master cabinetmakers creating handcrafted and customised furniture, the Lozano family launched a brand specialising in kitchens in 1983, always focused on high-quality systems and differentiation. Finally, as specialists in their sector, the company recognised the growing demand for outdoor furniture and in 2019, the Novara brand was born.
Novara's entry into the competitive U.S. market reaffirms its position as a global leader in the high-quality outdoor kitchen sector. Its commitment to avant-garde design, combined with the use of top-quality materials, has established the brand as synonymous with excellence and sophistication. This expansion represents a crucial step in Novara's mission to bring the best European design to the most discerning homes around the world.
Novara Outdoor Kitchens, born to redefine the concept of premium outdoor kitchens, has reached a decisive milestone in its trajectory by entering the U.S. market. To celebrate, an exclusive event was held at Cosentino City NY, where the Barcelona-based brand brought together renowned designers, VIP clients, and specialised press, who were able to experience firsthand the fusion of innovation and elegance that characterises the brand. Attendees enjoyed a sophisticated cocktail featuring Spanish cuisine, reflecting the roots and spirit of Novara.
From left to right: Meghan de Praeter (Cosentino city NY director), Jose Fernando Aran (New York area director), Federico Martin (Roble Studio - exclusive distributor for Novara), José Luis Lozano (Novara co-founder and strategic director), Javier Lozano (Novara co-founder and COO).)
This occasion also served to introduce in the U.S. the new Pura collection, designed by CĂrculoCuadrado studio, based in Barcelona, which has impressed all its international clients with its purity and elegant design during its preview at Milan Design Week last April.
Novara has entrusted the strategic expansion of its brand in the United States to Roble Studio, led by Federico Martin, who will act as its exclusive distributor in the country. Additionally, the company has reached agreements with distributors in the states of New York, New Jersey, and Connecticut, who participated in the official presentation at Cosentino City Manhattan, aimed at potential clients, architects, and interior designers.
To kick off its entry into the market, Novara announces the opening of its first flagship showroom in New York State, located at Albano Appliances (83 Westchester Ave, Pound Ridge, NY 10576). This space represents a key milestone in the brand's expansion into the United States, standing out as a reference point for premium outdoor kitchens.
The choice of Albano Appliances as a flagship showroom demonstrates the confidence of Roble Studio, Novara's exclusive distributor in the U.S., which has placed its trust in this well-known dealer to present the sophistication and quality of the brand's products in the competitive American market.
More information:
Novara Outdoor Kitchens
www.novara.es