Kusch+Co's highly anticipated exhibition, 'Designs Beyond Time: 85 Years of Kusch+Co,' has opened in London to widespread acclaim, marking a significant moment in the brand's history. The showcase presents 26 iconic furniture designs expertly selected from the Kusch+Co archives which span designs from the 1940s to the 2020s. A design journey of materials, manufacture and innovation that captivate attendees with its immersive exploration of Kusch+Co's design evolution, setting the stage for its upcoming European tour.
Held at the prestigious Kusch+Co EC1 showroom in partnership with Nowy Styl, the exhibition celebrates a landmark event in the design world. Attendees are led on an engaging journey through the decades, experiencing first-hand the brand's impressive history.
Among the snapshots of history on display is the renowned Colani chair, designed by Prof. Luigi Colani. The seating he designed in this period appeals with its unique use of organic forms. His creations still hold the same fascination today as they did back then. Additionally, 2700, a bold creation by Kusch+Co Designteam from 1956, known for its curvaceous lines and futuristic aesthetic. Another standout is the 1100 Duo by Architekten Gruppe 4, designed in 1964, which exemplifies minimalist elegance and modern functionality.
The London opening reception was moderated by esteemed design and craft journalist, Grant Gibson, who together with Kusch+Co's Creative Director Robert de la Rui walked through the 'decades' of furniture pieces, illuminated the audience with unique nuances of each piece aligned with the trends and innovation of each decade that inspired these iconic pieces.
'There aren't too many companies that can claim an historic portfolio that boasts the names of such diverse designers as Dieter Rams, Jorge Pensi, Luigi Colani and, most recently, Karim Rashid', says Gibson, 'The show combined this sense of eclecticism with quality of manufacturing. It was an unexpected treat'.
Additionally, Robert de le Roi, Creative Director at Kusch+Co commented '"Designs Beyond Time: 85 Years of Kusch+Co" is a celebration of not only our legacy but also the pursuit of innovation that defines our brand. This exhibition marks a pivotal moment in Kusch+Co's history, bringing together decades of craftsmanship, design evolution, and material ingenuity. To see our past and future come to life in such a profound way is proof to the vision of Kusch+Co.'
From its humble beginnings as a family business founded by Ernst Kusch in 1939, to becoming a global company in seating and interior solutions, Kusch+Co's remarkable heritage was brought to life through iconic products, key design milestones, and expertly curated historical pieces. The exhibition beautifully transports visitors back in time, allowing them to appreciate the cultural and historical contexts that have shaped the company's design ethos over the years.
When the London chapter closes, the 'Designs Beyond Time' exhibition will prepare for the next stops on its European tour, promising to inspire and engage new audiences across the continent. Kusch+Co remains dedicated to honouring its legacy while forging ahead with bold new designs that will shape the future of the industry for years to come.
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