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Ethimo transforms the outdoor spaces of La Mamounia

La Mamounia, meaning 'safe paradise', is much more than a hotel; it's a destination, a 'monument' capable of combining traditional Moroccan architecture with Art Deco fashion. Exotic, scenic, and refined, La Mamounia boasts a long history and tradition of authentic luxury hospitality.

Established in 1923, it immediately became known for its extraordinary interiors rich in mosaics, arabesques, shapes, decorations, and details that reflect the culture and artisan tradition of this evocative land. The imposing complex is surrounded by gardens that extend over eight hectares, dating back to the 18th century when they were given as a wedding gift by Sultan Sidi Mohammed Ben Abdellah to his son Mamoun. Today, these gardens are transformed into an astonishing oasis of peace and beauty.

In 2020, La Mamounia underwent an important restyling project curated by Patrick Jouin and Sanjit Manku, under the direction of General Manager Pierre Jochem. The aim was to preserve the charm and historical aesthetics of the entire structure while introducing contemporary elements that harmoniously blend with the whole.

Now appreciated by the international jet set and a winner of numerous awards for excellence in hospitality, the hotel is meticulously cared for in every space, environment, room, and suite. Guests enjoy a complete aesthetic and sensorial experience, enhanced by exclusive high-quality services, including a 2,500 m² spa, swimming pools, a cinema, and gourmet restaurants, all enveloped in a fairytale atmosphere.

Design here defines the overall experience of well-being, charm, and relaxation. The collaboration with Ethimo was born from the ability of its furnishings to create outdoor spaces that offer contemporary comfort while maintaining a strong connection with nature and tradition, suggesting a perfect synergy between craftsmanship and aesthetic refinement.

The partnership between Ethimo and La Mamounia exemplifies how contemporary design can integrate into a prestigious, history-laden context, creating environments that respect and enhance the existing heritage, generating experiences of true well-being in the open air.

To furnish many outdoor spaces, La Mamounia has chosen Ethimo for its ability to combine comfort, functionality, and beauty in every proposal. Both brands share a vision of excellence, attention to detail, and quality in hospitality.

The Grand Life by Christophe Pillet and Kilt by Marcello Ziliani collections have been selected to characterise the lush and sophisticated environment of La Mamounia. These collections highlight how contemporary Italian design can uniquely enhance environments with an exotic atmosphere.

The natural materials used, such as teak and rope, reflect local artisan traditions and create a spontaneous cultural and stylistic connection with the territory. Ethimo's outdoor space mirrors the hotel's exclusivity, establishing a coherent and harmonious atmosphere. The result is open-air rooms that invite guests to relax and enjoy the beauty and tranquillity of nature, aligning with the overall luxury experience that La Mamounia offers.

More information:
Ethimo
[email protected]
www.ethimo.com

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