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British consumer confidence begins to improve as Christmas approaches

'As the festive season approaches, spending expectations rose as consumers prepared to increase spending on food and gifts,' says Helen Dickinson, Chief Executive of the British Retail Consortium. 'Similarly plans for overall spending rose, as people planned for more leisure activities in the run up to Christmas. This more optimistic outlook was partially reflected in people's expectations of their financial situation and state of the economy, which – while still negative – improved slightly on the previous month.'

Photo: Dreamstime.

According to BRC-Opinium data, consumer expectations over the next three months of their:

  • Personal financial situation improved slightly to -4 in October, up from -6 in September.
  • State of the economy improved slightly to -17 in October, up from -21 in September.
  • Personal spending on retail, improved significantly to +2 in October, up from -8 in September.
  • Personal spending overall rose to +17 in October, up from +10 in September.
  • Personal saving was static at -9 in October and September

Table: BRC.

More information:
BRC
www.brc.org.uk

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