Following their recent participation in ORGATEC 2024, the team from circuly are more convinced than ever that furniture-as-a-service models represent the future of circular business. This event transcended mere product showcases and highlighted a significant shift in how we interact with and manage furniture. The transition from simply redesigning products to innovating their usage is gaining substantial momentum—an idea that aligns perfectly with the new way of consumption.
Teaming up for circularity
In engaging discussions with industry leaders and innovators, they explored the integration of furniture, data, and modularity—critical components for developing effective furniture-as-a-service offerings. While awareness of sustainable materials and circular design continues to grow, true transformation occurs when both businesses and consumers focus on how products are utilised, reused, and managed throughout their life cycles.
Moving beyond products
This evolving mindset resonated in conversations with both established companies and emerging innovators at the event. The consensus is clear: the future of furniture extends beyond mere production; it involves fundamentally altering our approach to engaging with these products. The insights shared by participants reaffirm that adopting circular models is vital for a sustainable future.
Circularity in action
While progress is evident, it's clear that circularity has not yet captured universal attention. In some areas of the event, sustainability was treated as an afterthought rather than a core principle. Although companies have made strides, significant work remains to embed circularity into all aspects of business, from production to end use.
Building a community of changemakers
circuly's engagement with thought leaders at ORGATEC highlighted the need for a supportive community that empowers changemakers. Establishing a robust network is essential for challenging the status quo and maintaining momentum in advancing circular initiatives.
Reimagining workspaces at the Wherever Whenever Work Festival
At the Wherever Whenever Work Festival, discussions focused on developing human-centred and flexible work environments through holistic office solutions. The connection between service-oriented furniture management and adaptable workspaces is crucial, as it aligns with the need for environments that foster creativity and collaboration while evolving to meet user needs.
Circular House energy
The inspiring setup at the Circular House, spearheaded by community-driven leaders, showcased the collaborative energy required to drive sustainable change. It is within these dynamic spaces that innovative ideas can thrive.
From products to smarter use
ORGATEC 2024 served as a powerful reminder that the key to sustainable business growth lies in transitioning from designing better products to adopting smarter usage practices. circuly is excited to apply these insights as they continue to pioneer furniture-as-a-service solutions. From the Circular House and the Furniture Bubble, their journey leads them to the Impact Festival, where they will sharpen their focus on developing future-proof solutions for a more sustainable and equitable economy.
More information:
circuly
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www.circuly.io