October 2024 marked Reform's 10-year anniversary—a decade of redefining kitchen design, collaborating with leading designers, and creating thoughtful spaces for contemporary living.
To celebrate this milestone, the company hosted a series of Kitchen Parties in its flagship showrooms in New York City, Berlin, and Copenhagen, gathering designers, friends, and supporters who have been integral to the brand's journey.
The celebrations kicked off at theDumbo showroom in New York City, where guests enjoyed a Danish classic: red hotdog sausages and Cocio chocolate milk. Arley Marks elevated the toasts with his signature ocean martinis, while Lauren Schofield, who also created cakes for our showroom's opening in 2022, made traditional Danish Othello cakes. Honey Bun set the tone with music that kept the energy high all evening.
The following week, team members and guests gathered at their showroom in Berlin, where they served pasta from large pots prepared by the team from SWAY, accompanied by a selection of wines and beers from Berliner Berg. Friends from Public Possession curated the music, with Iga Drobisz performing throughout the evening. Grace Donley's two tall meringue cakes became a highlight of the night.
The company's Copenhagen showroom hosted the final celebration, featuring Christian D'Or on the decks. Diamond Slice delivered pizzas, while a neighbourhood cocktail bar, Bird, served negronis, and the sinks were filled with beers from Depanneur. The evening's signature cake was made directly on the marble countertop by Chiara Barla and Matilde Urban from Apotek 57, bringing the anniversary events to a memorable close.
The Reform team says, 'Thank you to everyone who joined us for the celebrations marking ten years of innovation, collaboration, and community. Here's to many more years of reimagining spaces together! With special thanks to: Cocio, Topochico, Ghia, Berliner Berg Brauerei, Bornholms Kildevand, and Campari.'
More information:
Reform
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www.reformcph.com