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Prominent bed and mattress retailer furthers UK expansion strategy with Cheshire store opening

A prominent bed and mattress retailer has opened a new 10,000-square-foot store in Macclesfield, Cheshire, furthering its UK expansion strategy.

The new Dreams store, which opened on November 1st, offers local shoppers a wide range of premium mattresses, bed frames, pillows, and bases. In addition to bringing top-quality sleep products to the region, the new location has created five new jobs, providing expert customer service to those looking to improve their sleep experience.

Photo: Dreams.

This new opening is part of a broader growth initiative, with Dreams planning additional stores before the end of 2024. The Macclesfield store follows the launch of Dreams' first premium concept store in East Sheen, London, in September. These store openings are backed by significant investments in store refits, technological upgrades, and logistics improvements, strengthening Dreams' position in the competitive UK market.

Jonathan Hirst, CEO of Dreams, commented, "The opening of our Macclesfield store is a reflection of the business's growth and success. We are committed to delivering high-quality products and exceptional service to customers across the country. We look forward to helping the Macclesfield community enjoy better sleep."

The expansion efforts align with Dreams' long-term growth plans as it continues to build on its success in the UK's home furnishings sector.

For more information, visit www.dreams.co.uk.

Source: www.furnitureproduction.net

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