Two prominent brands, one French and the other English, have partnered with UK retailer NEXT, to further their reach, and increase visibility and accessibility to consumers.
French homeware brand La Redoute Interieurs recently announced a partnership with NEXT, making its curated selection of high-quality furniture more accessible to UK shoppers. This marks La Redoute's first collaboration with an external retailer, as the brand has previously been exclusive to its own website and app. This was mentioned by Big Furniture Group.
Photo: NEXT.
The partnership brings a mix of French elegance and modern design to NEXT customers, featuring iconic furniture collections like Les Ingenieux and Les Signatures. The range includes solid oak pieces, natural rattan items, and timeless designs that offer both style and durability for UK homes.
In a separate announcement, the Cotswold Company, a premium handcrafted furniture and homeware brand in the UK, has expanded its distribution by launching on the NEXT retail platform, the Retail Times says. This marks a significant step for the brand, complementing its growing e-commerce presence and network of 10 UK showrooms. The company, founded in 1996 in the Cotswolds, is known for its timeless, sustainably crafted furniture and homeware, offering products that are built to last with a 15-year guarantee.
Since November 1, a selection of the Cotswold Company's best-selling furniture, including the Camille limewash oak range and Chantilly painted ranges in dusky black and pebble grey, has been available to NEXT customers. The brand plans to further expand its offerings in the coming year to include premium accessories. This partnership significantly boosts the brand's visibility, reaching a wider audience and offering new opportunities to foster brand loyalty.