Renowned Italian design brand Salvatori strengthens its partnership with Piero Lissoni through the redesign of its flagship London store.
Salvatori's London showroom, located in an elegant listed building at 26 Wigmore Street in the city's West End, has undergone a stunning makeover. The flagship store is one of three fully owned by the Italian brand, alongside locations in Milan and New York.
The new layout, designed in collaboration with architect Piero Lissoni, reflects Salvatori's signature Italian flair and expertise, seamlessly blending technological innovation with high-quality craftsmanship. The showroom showcases the brand's innovative textures, sculptural bathroom furnishings, and contemporary furniture—predominantly made from natural stone and designed by some of the world's most renowned names in design and architecture.
This space offers clients and designers privileged access to Salvatori's designs and personalised services, allowing visitors to experience the tactile nature of the brand's products first-hand. Along with Milan and New York, the London showroom represents another significant step in Salvatori's global growth.
The longstanding relationship between Salvatori and Piero Lissoni, a leading figure in the design industry, is characterised by a deep creative synergy and shared admiration for craftsmanship and the pursuit of beauty.
'The Salvatori showroom is already a classic destination in London, so the redesign is about reflecting its position as a market leader,' says Lissoni. 'The reimagining maintains its subtle and - paradoxically - Italian understatement that adapts to English style while preserving the strength, power, and beauty of its creations.'
The two-story, 200-square-metre showroom features a series of elegant and inspiring displays of the brand's exclusive textures, furniture, and accessories, with a focus on its customisable bathroom collections.
The ground floor, spanning 50 square metres, has undergone a complete architectural transformation. Visitors are welcomed by a wall clad in iconic Italian Bianco Carrara marble in the popular Tratti finish, showcasing Salvatori's expertise and heritage in developing innovative, contemporary textures.
Two new walls and a raised floor section create a setting for a revolutionary synergy. On one side is The Small Hours in elegant green Verde Antico marble. Patricia Urquiola's first bathroom collection for Salvatori was presented at Milan Design Week 2024 and now makes its international debut in London. With thoughtful attention to functionality and colour, The Small Hours captures the atmosphere of dawn, with each piece designed to make the bathroom a place of intimate retreat and reflection.
On the other side is Hito in Bianco Carrara, a minimalist bathroom collection designed by Piero Lissoni in 2023. Like The Small Hours, Hito is highly customisable and adaptable to each individual's needs, capturing the essence of "person," as reflected in its Japanese-derived name 人.
A third display features the Anima bathtub, designed by New York firm Yabu Pushelberg, in Silk Georgette limestone, along with a wall in Patchwork in the same material. Designed by Piero Lissoni, Patchwork exemplifies the power of ingenious design and sustainability. Based on a "zero waste" philosophy, production offcuts are repurposed as tiles that can be arranged by designers and clients to create a unique "patchwork" wall, ensuring environmentally responsible designs.
The basement level is a hybrid environment that blends inspiring showroom displays with a practical workspace where architects, interior designers, and clients can experiment with textures and benefit from personalised consultations with the Salvatori team.
The décor features pale tones such as Bianco Carrara, Crema d'Orcia, and Placido Paradiso, providing an elegant backdrop for displays including the Punto and Anima bathroom collections by Yabu Pushelberg, and the Adda family of modular drawers. Patricia Urquiola's fresh, original aesthetic is present here as well, with The Small Hours collection in Placido Paradiso marble and Coffee Oak.
More information:
Salvatori
www.salvatoriofficial.com