Sofa Brands International has found great success with its new Wiltshire outlet store, opening in January 2024. Located in the heart of Chippenham, the Sofa Brands Factory Outlet has surpassed expectations in its initial months of trading. Offering major brands like G Plan, Parker Knoll, and Duresta at significantly discounted prices, the store has proven popular in a challenging market for sofas and furniture.
Photo: Sofa Brands.
Craig Lyus, Group Marketing Director, expressed satisfaction with the outlet's performance, noting that the ability to offer premium British-made furniture at a fraction of the RRP has resonated with customers amid economic uncertainty. The store sells items such as customer cancellations, rejected orders, and development models, which were previously sold to auction houses at a loss. By reworking its operations, the company has seen a fivefold increase in outlet turnover over the last 18 months.
In addition to the Chippenham store, Sofa Brands operates another outlet in Long Eaton, which has been running for six years. Lyus believes the success of these outlets highlights a growing demand for affordable, high-quality furniture, as many customers continue to seek well-known, British-made brands but at more accessible prices.
Source: www.bigfurnituregroup.com