The Salone del Mobile.Milano recently launched its second major international event in China. China is a strategic market, which became the seventh-highest wood-furniture supply chain export destination during the first seven months of 2024, with a value of 286.9 million euros. This offers interesting business opportunities for Made in Italy. This interest was confirmed during the 2024 edition of Salone del Mobile.Milano, which – after the lengthy post-pandemic transition – saw China back in first place in terms of the number of visitors from abroad.
On this occasion, the Salone, accompanied by the ITA – Italian Trade Agency, chose to be a partner of the West Bund Art & Design.
The new format created for the Chinese market, which combined the best of Italian design with a modern, agile, and engaging proposal, has proven the relevance of Italian furniture in this geographical area. It also highlighted the ability of the Salone to create a dialogue between different markets, cultures, and design visions. This has garnered consensus, appreciation, and many visitors.
Maria Porro, President of the Salone del Mobile.Milano, says, 'The presence of the Salone del Mobile.Milano in Shanghai as a partner of West Bund Art & Design is a happy and unprecedented event. China continues to represent a great opportunity for our companies. Today, we have observed a great desire for Italy and a profound appreciation for the quality of our products. A large number of people attended the press conference and the opening night of The Orbit's Orbit, expressing enthusiasm for a project that has brought art and design into dialogue, geared toward stimulating interest in establishing new relationships and contacts with the companies we have accompanied. This is precisely what our long-term commitment to China consists of: creating events capable of bringing together and involving all the new design communities in a fertile and valuable relationship with all our brands.'
Matteo Zoppas, President of ITA – Italian Trade Agency, had this to adds, 'Italian furniture is a benchmark for high-end Chinese consumers. Despite the current challenges facing the Chinese market, Italy remains the leading country of origin for Chinese imports in this sector. ITA's objective is to maintain a leading position and competitive advantage in China through continued market oversight. Our partnership with Salone del Mobile is a key initiative in promoting the sector in China.'
More information:
Salone del Mobile.Milano
www.salonemilano.it