This January, Maison&Objet will feature not two, but three "What's New?" spaces, offering visitors a clear overview of the current market. These immersive spaces are designed to provide sensory experiences centred around the latest products, with curated insights, new items from exhibitors, trend analysis, practical solutions, and a fresh dose of inspiration, thanks to three curators deeply influenced by the surrealist theme of Sur/Reality.
What's New? In Hospitality
The return of What's New? In Hospitality brings the unique touch of Julien Sebban, who has been given creative freedom to reimagine the space. His design, Hôtel Uchronia, challenges expectations and reinterprets reality. Visitors will discover a 200-square-metre space where scale shifts and optical illusions create a dreamlike atmosphere. Featuring elements such as a 24-hour bar, a scenographic Master Bedroom with a king-size Treca bed, and a rejuvenating spa, this space blends relaxed luxury with surreal design.
What's New? In Retail
François Delclaux's What's New? In Retail concept store presents a curated selection of products under four themes: Curiosity Cabinet, Daydreams & Pleasure, Illusions, and Natureculture. These items, inspired by Sur/Reality, range from the artistic creations of Polspotten to the playful designs of Fluid Market. The space also includes three animated showcases and a Merch Plug & Play section offering turnkey solutions for retailers.
What's New? In Decor
Elizabeth Leriche's space delves into the subconscious, dreams, and imagination. Visitors will encounter a vast labyrinth representing the unconscious, alongside a cabinet of curiosities featuring pieces by Jonathan Adler and masks by Silver Sentimenti. The space explores surreal landscapes, with imaginative elements like a Dream Chamber and a fantastical forest reconnecting visitors with nature's mysteries.
Maison&Objet is adopting a new focus for its January and September editions to align with the evolving design market. The January edition will highlight premium collections, limited editions, and bespoke solutions, while the September edition will focus on emerging design and young talent.
More information:
Maison&Objet
www.maison-objet.com