A Californian-based retailer of lighting and furniture, has agreed to pay $4.1 million to settle a lawsuit accusing the company of deceptive advertising and unfair competition.
The retailer, Lamps Plus, misrepresented its price match and 120% price guarantee policies by not disclosing exclusions for its own-brand products. It also used misleading 'compare at' and 'strike-through' prices to create the illusion of discounts, even when no competitor products existed or the referenced prices were not actual.
Photo: Dreamstime.
The settlement includes civil penalties and investigative costs, and bars the company from using misleading pricing tactics. Lamps Plus did not admit wrongdoing but cooperated with the investigation.
Source: www.furnituretoday.com