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Competing with Temu and Shein

Amazon's new budget marketplace with 'ultra low prices' opens

Amazon recently announced it was set to launch a new discount marketplace aimed at competing with popular budget retailers like Temu and Shein. Now the marketplace is open. Amazon has launched Amazon Haul, which offers a broad selection of products $20 or less, with most under $10.

The new discount marketplace is aimed at competing with popular budget retailers like Temu and Shein with bedding at $9, and sofas at $20.


Photo: Dreamstime.

Amazon says: 'Building on our longstanding partnership with customers, we're introducing an experience in the Amazon shopping app and mobile website called "Amazon Haul" that provides customers in the U.S. a place to discover even more affordable fashion, home, lifestyle, electronics, and other products with ultra-low prices and typical delivery times of one to two weeks. Amazon Haul offers a wide selection of products—all priced $20 and under—backed by Amazon's A-to-z Guarantee, which protects customers when they buy in our store whether they are sold by Amazon or one of our selling partners. Amazon Haul is now rolling out in beta and available to U.S. customers when they next update their Amazon Shopping app.'

'Finding great products at very low prices is important to customers, and we continue to explore ways that we can work with our selling partners so they can offer products at ultra-low prices,' says Dharmesh Mehta, vice president of Worldwide Selling Partner Services at Amazon. 'Amazon Haul aims to help make shopping for fashion, home, lifestyle, electronics, and other products even more fun, easy, and affordable, all backed by Amazon's A-to-z product guarantee, so customers can shop with confidence that the products they're purchasing are safe, authentic, and in the condition expected. It's early days for this experience, and we'll continue to listen to customers as we refine and expand it in the weeks and months to come.'

More information:
Amazon
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