With over 15 years of experience, Newgarden stands as a leader in decorative outdoor lighting, furniture, and planters. As a Spanish manufacturer with a presence in 28 countries, the brand is renowned for innovative designs that seamlessly combine quality, style, and affordability. Specialising in outdoor lighting, furniture, and planters, Newgarden consistently sets new trends to keep customers at the forefront of design. The collection includes products suitable for both outdoor and indoor use, featuring elegant lamps and versatile planters crafted to enhance any space throughout the year.
At the left the CHERRY bulb and the LOLA lamp at the right.
Among its notable innovations are the iconic LOLA lamp, a global bestseller, and the CHERRY bulb—a groundbreaking solar and rechargeable wireless light. With dual charging capabilities, up to 20 hours of burn time, and three light intensities, the CHERRY bulb offers exceptional functionality and design versatility. A dedication to quality, design, and affordability with a distinctive Mediterranean touch has solidified Newgarden's reputation as a preferred choice across Europe's leading retail markets.
InteriorDaily had an exclusive interview with Francis Lemmens, Export & Sales Benelux at Newgarden SL Spain.
Francis Lemmens, Export & Sales Benelux at Newgarden SL Spain.
How do your Mediterranean-inspired designs bring a unique and cheerful touch to outdoor spaces, and what feedback have you received from customers across different markets?
'Our designs are different, with a touch of the Mediterranean style, we light up spaces in a different way and with our new line of recycled fishnets, we bring a new touch into the market of illumination and contribute to the Mediterranean environment.'
With your presence in over 28 countries, how do you adapt your products to meet the diverse tastes and needs of such a wide-ranging customer base?
'As mentioned before, we have a deep understanding of our client's needs worldwide and believe in our products. Each country has its special demands for each segment and we try to comply with the demand, since we have a very broad product range produced in our own factories in Spain and Mexico.'
What role does sustainability play in your production processes, and how do you balance eco-conscious practices with maintaining competitive quality and pricing?
'At Newgarden, we prioritise sustainable production practices with a strong focus on the environment. We are committed to using high-quality recycled plastics in our products, ensuring that we minimise our ecological footprint while delivering stylish and durable outdoor lighting and accessories.
By opting for recycled materials, we not only reduce waste but also contribute to a circular economy. Our designs reflect our dedication to sustainability, allowing our customers to enjoy beautiful products that are kind to the planet. We believe that elegance and environmental responsibility can go hand in hand, and we strive to lead the way in creating eco-friendly solutions for outdoor decor.'
Can you share insights into your collaborations with supermarkets, specialty stores, hospitality projects and large stores, and how these partnerships have shaped your brand's growth?
'We have worked for years with several accounts of different sizes, like big chains as in the hospitality segment and the support and interest of these companies has made us grow over the years.'
What are Newgarden's future plans?
'We are entering the US market and are exploring more markets that we were approached by at the various trade shows abroad.
Newgarden keeps on growing and we have full faith in the expansion of our company for the years to come!
By 2025 we will have new products and continue to expand and before I forget, last but not least: Newgarden is a happy company, that is why our slogan is: Newgarden, Be Happy!'
More information:
Newgarden
[email protected]
www.newgarden.es
Spain