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Luxury Indian furniture brand announces €50 million expansion into Europe

A luxury Indian luxury furniture brand has revealed plans to expand its presence in Europe with a €50 million investment. As part of this initiative, the brand, Diviana, is set to launch a flagship showroom in Milan's prestigious Montenapoleone Fashion District, located on Via Monte di Pietà.


Photo: Diviana.

The expansion, scheduled to unfold over the next two years, aims to position Diviana as a leading name in the contemporary luxury interiors sector. This move also establishes Diviana as the first Indian luxury furniture brand to establish a presence in Milan, marking a significant milestone for Indian brands in the global luxury market.

Founded in 2004 by Kapil Chopra, the Gurgaon-based company boasts a workforce of over 900 skilled artisans and operates manufacturing facilities in India spanning 20,000 square meters. The Milan showroom will serve as a key component of Diviana's strategy to cater to a growing international clientele and enhance its visibility in the luxury design industry.

The decision to invest in Europe reflects Diviana's commitment to capturing a share of the premium furniture market while showcasing Indian craftsmanship on a global platform.

Source: www.linkedin.com

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