Revor, manufacturer of mattresses and box springs in the Benelux, is bringing Belgian craftsmanship to China. On November 15, a Chinese partner opened the first Revor concept shop in Hangzhou.
The cooperation, with the help of Kevin Snijders of Fedustria, and guidance of Edward Mintjens and Revor on the other hand, marks an important step in the introduction of Belgian sleeping comfort on the Asian market. "Finding a Chinese reliable partner alone is out of the question," according to Jan Maes of Revor.
Focus on ergonomics and experience
In the concept shop, customers can learn about Revor's ergonomic mattresses and box springs, including the well-known Revor Anatomic mattresses. These mattresses, designed to provide optimal support and comfort, are even used by top athletes during major tours such as Mathieu Van Der Poel.
At the shop, experience is key: customers can experience the products in a stylish setting, with expert guidance and tailored advice. "Belgian craftsmanship is recognised worldwide and it is an honour to now introduce our products in China as well. This opening is just the beginning," says Jan Maes. "We have ambitious plans to further expand our network in Asia, always with respect for our Belgian roots and a focus on quality and innovation."
More information:
Revor
www.revor.be