Mango, one of the leading international brands in the fashion industry, with a popular home division, achieves its U.S. expansion plan goal for 2024 ahead of time and plans to exceed it by the end of the year. With the opening of a point of sale in the town of El Paso, Texas, the company has reached 40 owned stores in the U.S. and plans to open a couple more, thus reaching 42 own stores at the close of 2024. In 2025, Mango plans to further increase its presence in the country with more than twenty new stores, resulting in around 65 company owned stores. Mango also expects to double its workforce to more than 1,200 employees across the U.S. by 2025.
'This achievement represents a moment of pride for the entire Mango team and reaffirms our deep commitment to the U.S. market, a fundamental pillar in our global strategy,' says Mango's Director of Expansion and Franchising, Daniel López. 'Reaching 40 owned stores is a testament to the hard work and dedication of our employees, as well as the positive reception of our differential value proposition by our customers in the U.S., a key market for us that is experiencing double digit growth.'
In 2025, Mango plans to open more than twenty stores, specifically in the Sun Belt and the northeast regions of the country. The most notable openings include the arrival in Washington, Illinois and Nevada with stores in Bellevue Square, the shopping centre par excellence of the Pacific Northwest, Michigan Ave, one of the main commercial avenues in Chicago, and Fashion Show Las Vegas shopping centre. Mango also plans to open stores for the first time in Connecticut, Arizona, Ohio, Oregon and Louisiana. In addition, the company will increase its presence in California, with focus on the San Francisco area, and in Texas with a store in Houston Galleria.
All of these store openings will incorporate the Mediterranean-inspired New Med store concept, which reflects the spirit and freshness of the brand. Sustainability and architectural integration are key in this new design, which conceives the Mango store as a Mediterranean style house where warm tones and neutral colours predominate, combined with traditional, artisanal and natural materials.
Between 2024 and 2025, Mango will invest more than 70 million dollars in the U.S, in new stores only and will additionally increase job creation. Over the last few years, Mango has created more than 600 new jobs in the country, from 30 employees in 2020 to more than 640 today. By 2025, the company expects to double headcount and exceed 1,200 employees.
New logistics centre
As part of its expansion plan in the U.S., Mango has recently launched its second off-site logistics centre in the country, outside of Angeles. With a surface area of 12,000 m² and a volume of 20,000 daily operations, the centre employs a hundred people and is expected to supply states on the west coast and in the centre of the country.
These facilities are in addition to the offshore logistics centre that Mango opened in 2022 in Pennsylvania and which serves the company's online business in most of the country. The east coast centre has a surface area of 30,000 m², reaches 50,000 daily operations and employs 300 people.
More information:
Mango
www.mango.com