Sofa retailer Sofology, with 57 stores across the UK, has revealed the benefits of incorporating licensed music into their retail spaces through a partnership with TheMusicLicence from PPL PRS.
Photo: Sofology.
The initiative, launched at the end of 2023, stemmed from employee feedback suggesting that playing licensed music could enhance both the work environment and customer experience.
Previously limited to royalty-free tunes, Sofology's decision to adopt licensed music allowed them to play popular and familiar songs, particularly during the festive season. Store employees noted the positive impact of music.
Sofology's collaboration with TheMusicLicence reflects its commitment to employee wellbeing and creating an inviting customer atmosphere. The flexibility of a single license covering all stores has proven convenient and effective, ensuring a consistent experience across locations.
By leveraging music's ability to uplift moods and enhance engagement, Sofology aims to inspire other businesses to adopt similar practices, showing that a simple change can have a profound impact on workplace satisfaction and customer interactions.
Source: www.bigfurnituregroup.com