Ambiente, a leading trade fair renowned for celebrating design talent, has announced Fabian Freytag as the Ambiente Designer of the Year 2025. This prestigious title recognises the Hamburg-born designer's impactful approach to contemporary luxury and his deep-rooted connection to Italian design aesthetics. Freytag's special presentation, titled 'The Lounge - Shades of Space,' will be featured in Galleria 1 at Ambiente 2025 and is set to transform the space into an inviting, multi-functional meeting area, emphasising the evolving concept of hospitality design.
In this project, Freytag will showcase style worlds that inspire visitors from the hospitality and contract industries. His work aims to create dynamic environments that blend aesthetics with functionality, providing an immersive experience that resonates with modern lifestyles. The designer's passion for fine design, good living, and luxury is evident in his projects, which are infused with the spirit of Italian sophistication. This influence is drawn from the timeless elegance of the Grande Bellezza and the carefree Dolce Vita, combining classical beauty with innovative design.
Freytag's reputation as a visionary is backed by numerous accolades. He has consistently appeared in Architectural Digest's list of the 100 most influential design personalities and won the 'Best of Interior Award' from Callwey Verlag in 2023. His book, Gently Radical Interior Design, further showcases his unique approach to combining traditional design elements with contemporary twists.
The designer's approach is characterised by free-spirited creativity, anti-authoritarian ideals, and a curiosity-driven mindset. He often refers to himself as a 'soft radical' and leverages cutting-edge technology, including artificial intelligence (AI), to enrich his creative process. This integration of AI allows him to develop interiors that are not only aesthetically pleasing but also push the boundaries of design innovation.
The concept of The Lounge taps into the importance of public spaces such as hotel and airport lounges—places that serve as both transitional areas and hubs for relaxation. These spaces, characterised by their multi-functional, fluid nature, are becoming increasingly significant as society embraces hybrid living and working environments. Freytag's installation will showcase curated, adaptable living spaces that reflect the needs of modern, dynamic lifestyles.
With The Lounge, Freytag will highlight the intersection of interior design and hospitality, seamlessly linking the realms of dining and living. This presentation underscores Ambiente's commitment to providing platforms for pioneering ideas that shape the future of design, and it promises to be a key draw for professionals seeking inspiration and new perspectives in their fields.
More information:
Fabian Freytag
[email protected]
www.fabianfreytag.com