Dutch furniture brand Lensvelt is making a relaunch under the name Lensvelt Inc. After a period of financial difficulties, culminating in a bankruptcy last summer, the revamped company is focusing entirely on its high-quality furniture collection. With this strategic choice, Lensvelt Inc hopes to once again flourish within the international design world.
New focus on collection and sustainability
Lensvelt Inc will focus exclusively on designing and producing a contemporary furniture collection. The emphasis is on innovative and sustainable designs, often in collaboration with renowned designers such as Piet Hein Eek, Richard Hutten and Maarten Baas. International luminaries such as Fabio Novembre and OMA also continue to play a prominent role in the collection.
"Lensvelt Inc is a design-driven furniture manufacturer with sustainability in its DNA," says Hans Lensvelt, who forms the board of directors together with entrepreneur Laurens Louwers. "We want to continue to inspire architects and interior designers with products that are both functional and visually distinctive."
Change in strategy
In recent years, Lensvelt was active in both project design and furniture production. However, the changing work landscape, including the rise of working from home, made project design increasingly unprofitable. This segment is now being completely abandoned, so that the focus can be entirely on the unique furniture collection.
The new strategy is underpinned by a strong focus on quality and a timeless look, values that have characterised Lensvelt since its establishment in 1962. Besides serving the corporate market, the company also wants to attract private individuals looking for distinctive design.
International ambition
Lensvelt Inc sees opportunities in the global market and aims to increase its international presence. With a reputation backed by numerous design awards, including the Dezeen Award and the Elle Decoration Award, the brand offers products that stand for craftsmanship and innovation.
About Lensvelt
Founded in 1962, Lensvelt built a rich tradition in Dutch design. The company is based in a 17th-century building on the Herengracht in Amsterdam, with a warehouse in Breda. Its collection includes iconic pieces such as the AVL Chair by Atelier Van Lieshout and the 101 Chair by Maarten Baas, which are used in offices, hotels and museums worldwide.
More information:
Lensvelt Inc
Herengracht 178
1016 BR Amsterdam
www.lensvelt.nl