Ruggable is launching its first in-store concession at John Lewis on Oxford Street, marking its debut in physical retail globally. Previously a direct-to-consumer brand, this move introduces UK customers to an in-person shopping experience with Ruggable products.
Photo: Ruggable.
The store-in-store model is the brand's first experiential retail concept worldwide, aimed at enhancing customer engagement with their offerings.
About Ruggable
'Growing up with parents who valued style meant that there were a lot of beautiful things in our home. It also meant there were a lot of rules, and I was limited in what I could do to make sure things stayed "nice",' says founder Jeneva Bell. 'So, when I started Ruggable, I knew exactly what I wanted for our customers: premium style that still felt livable. And that's the goal that continues to drive me today. Because the less time you have to spend cleaning up a mess, the more time you can spend creating memories with friends and family.'
Source: www.retail-week.com