The Brands of the Century 2024 premiere was held on November 28, 2024, at Hotel Adlon Kempinski in Berlin, celebrating brands that have become integral to German life.
This edition, themed "Transformation," highlighted how established brands adapt to trends while also introducing rising "Future Brands." Dr. Florian Langenscheidt, the publisher, praised this year's design, created by hauser lacour.
In addition to the icons of the German economy, new start-up brands were also presented. The event, organised by Studio ZX and presented by ZEIT Verlagsgruppe, honoured over 150 companies, among which furniture and interior design brands.
Photo: Deutsche Standards.
Source: www.linkedin.com