Küppersbusch Hausgeräte GmbH is looking to significantly expand its market presence in Belgium and Luxembourg. To this end, the appliance manufacturer has agreed a partnership with American Appliances B.V.. The company, headquartered in Zierikzee, the Netherlands, has been selling kitchen and home appliances in Belgium and Luxembourg for more than a decade. For Küppersbusch, American Appliances will, from 1 January 2025, serve specialised retailers, wholesalers as well as industrial customers in both countries.
Left to right: Küppersbusch Export Director Mart Rand, Wouter van den Boogaard (CEO of American Appliances) and Küppersbusch Managing Director Andreas Beyerle have entered into a cooperation agreement for Belgium and Luxembourg
The company, led by owner Wouter van den Boogaard is well-connected to these markets thanks to years of sales experience. Andreas Beyerle, Managing Director of Küppersbusch Hausgeräte GmbH: "We want to significantly expand our presence in both markets and have found exactly the right partner for this in American Appliances. Wouter van den Boogaard and his team bring the right mix of experience, an excellent network and enthusiasm for our products. I am sure that together with our new partnership we will significantly expand the business in Belgium and Luxembourg."
Wouter van den Boogaard, CEO of American Appliances B.V. added: "We are very much looking forward to working with Küppersbusch. The brand fits very well into our portfolio. Our customers will benefit from the fact that we can now offer them complete kitchen equipment and that they get advice from one source."
The Küppersbusch company
In 1875, the Küppersbusch company brought the first oven to the German market. Today, the traditional company is still firmly rooted in the Ruhr region - now from Essen - and has developed into an internationally operating provider of high-quality kitchen appliances. In over 40 countries, Küppersbusch is one of the premium brands when it comes to equipping consumer kitchens. Combining the industrial heritage of solid origins with unique design and stylish individuality, the Küppersbusch brand targets consumers who are consciously looking for an alternative to the masses.
With Küppersbusch Individual, the company was the first appliance manufacturer to launch a concept that allows customers to personalise their kitchen. As a total supplier, Küppersbusch offers everything from a single source: from ovens and extractor hoods to wine coolers. The company regularly wins national and international design awards for the incomparable design of its home appliances. For example, in 2022, the "GraphiteLine received the Red Dot Design Award and in 2024, the new MattBlack Design Line, the GraphiteLine and the KMI 8590.0 downdraft fan received the Good Design Award from the Chicago Athenaeum: Museum of Architecture and Design.
More information:
Küppersbusch
www.home-kueppersbusch.com
American Appliances B.V.
Deltastraat 6
4301 RC Zierikzee
NL: (+31) 85 90 20 500
BE: (+32) 37 47 00 77
[email protected]
www.american-appliances.eu
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