The artificial Christmas tree is gaining in popularity, and that is not the only thing that is growing: the average height of the trees sold is increasing every year. Where the average artificial Christmas tree was 157 centimetres high five years ago, it now stands at 177 centimetres. Almost 60% of the artificial trees sold are now 1.80 metres or taller. This is according to sales figures from online department store Wehkamp over the past five years.
"In five years, the average artificial Christmas tree sold has grown 20 centimetres," says Tjerk Walsma, Director Home and Living at Wehkamp. "This shows that the Christmas tree is increasingly prominent in our living rooms. A tree of over two metres is no longer an exception. We also see an increase in sales of artificial trees every year. People are choosing convenience more often: no needles on the ground and no annual search for a new tree."
Average height of artificial Christmas tree (2019-2024):
Year Height (cm)
2019 156,5
2020 157,6
2021 166,8
2022 167,5
2023 172,3
2024 177,9
From green to snowy
Besides the height of the tree, the style is also changing. For the first time, snowy white artificial Christmas trees are more popular than the traditional green variety. We are also seeing a shift towards pre-lit trees, where the lights are already incorporated into the tree. This saves the annual hassle of untangling light cords. Still, loose light cords remain as popular as ever, especially for outdoors. Since the corona period, decorating the house with outdoor lights is a trend that continues to grow, and this year more outdoor lights are being sold than ever.
Decoration trends: gold, bronze and humorous ornaments
Decorations in the tree are also evolving. Gold- and bronze-coloured baubles are favourites this year, often combined with ornate bows. Christmas garlands are increasingly omitted, while ornaments are gaining ground. These ornaments come in all kinds of funny and eye-catching shapes, such as donuts, soft ice creams, tractors and phone boxes. This makes the Christmas tree increasingly personal and unique.
More information:
Wehkamp
www.wehkamp.nl