Hooker Furnishings, a major US-based publicly listed furniture company, is set to launch its Modern Country Collection at the upcoming January Furniture Show in Birmingham and at the INDX Furniture event in Solihull.
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This marks the company's first entry into the UK market, with the Modern Country Collection comprising five distinct ranges tailored to the tastes of UK and European consumers: Timeless, Eclectic Academia, Nordic Tranquillity, Harmony Haven, and Academic Fusion.
'We're delighted to unveil Modern Country this January,' said Jeremy Hoff, CEO of Hooker Furnishings. 'The collection has been developed with extensive input from local designers and retailers, showcasing our commitment to crafting thoughtfully designed pieces that uphold our century-long tradition of quality and innovation.'
Hoff added, 'With designs specifically adapted to the preferences and scale of the UK market, this launch is a key step in our global expansion strategy and strengthens our ambition to establish a strong and enduring presence in the region.'
The Modern Country Collection draws inspiration from the natural world, combining vintage charm with contemporary aesthetics. 'Featuring warm, handcrafted materials and natural textures, this versatile range includes a selection of pieces that embody the enduring appeal of modern country living, creating a welcoming atmosphere of comfort and serenity in any home,' Hoff described.
Source: www.bigfurnituregroup.com