Since launching InteriorDaily in January, we've published hundreds of news articles, including numerous insightful and exclusive interviews that have resonated well with our readers. As we're nearing the end of 2024, we're taking a moment to revisit some of our most popular interviews.
This week, from Monday, December 16 to Friday, the 20th, we'll be showcasing the top 10 most-read interviews this year! Today, December 16, we are excited to kick off with the articles that secured the 9th and 10th spots on our list.
Jennifer Farrell. Photo: Monica Orozco.
10. Interview with designer and TV-personality Jennifer Farrell
'There is a movement happening right now, creating a shift from traditional trade shows to experiences'
We spoke with celebrity interior designer and television host Jennifer Farrell. Founder of the interior design firm Jennifer Farrell Designs, Jennifer has introduced an ambitious concept for modern luxury living: I.C.E. House, or Interconnected Changeable Environments, a show home in the south of France. We also dive further into the current trends in the industry and we talk about the shift in trade shows to a global design culture.
Jennifer is reshaping the way brands and consumers interact with design through her I.C.E. House project. Set to physically open in 2026, I.C.E. House is a dynamic, experiential showroom showcasing partner brands for two years in an innovative, sustainable living space. The experience, she explains, aligns with a broader industry shift toward immersive, story-driven design.
She sees I.C.E. House as part of a larger industry trend toward experiential shows and immersive design concepts. 'Even traditional trade shows are moving toward this trend,' she explains. 'The industry is becoming less about static displays and more about creating experiences that allow people to engage personally with design. I.C.E. House is a reflection of that shift.'
Simon Anund.
9. Interview with Simon Anund, Co-founder & Creative Director at Verk
'Very few actually realise that most wood used in so-called Swedish furniture is imported'
We interviewed Simon Anund, Co-founder & Creative Director of the Swedish manufacturer Verk. Focused on sustainable solutions for furniture manufacturing, Verk looked at ways to produce everything locally. Simon elaborates on this, describing the benefits and challenges of furniture pieces that are truly Made in Sweden.
'When I present our philosophy, I often get questions like, is local production really better than having a more global mindset? And what's wrong with importing? So... I will try to elaborate and explain how local production can be key to a more sustainable way of producing.
Sweden has a very good energy mix in its national power grids. It is in countries such as the Nordics that our contemporary production should and could be situated. Unfortunately, money talks, it is still way cheaper with coal driven production. We understood quite soon that we needed numbers and figures to convince our customers, usually architects, that the things we argue are based on facts.'
Tomorrow, December 17, we'll publish part 2/5 with the 7th and 8th spots on our list of the top 10 best-read interviews on InteriorDaily in 2024!
Do you have any news to share or would you like your brand featured on InteriorDaily? Send us your news at [email protected] and perhaps we'll find you in our next top 10!