Danish design takes centre stage this January as 10 leading Danish design companies come together to host an exclusive in-house fair from January 13 to 17, 2025. The event, dubbed "Together 2025", will replace the traditional imm cologne week with a coordinated showcase celebrating Danish innovation, style, and craftsmanship.
A unified showcase of Danish design
This initiative highlights the strength of collaboration within the Danish design sector. Although typically seen as competitors, the participating brands have united to create a shared platform focused on customer inspiration and convenience. The fair aims to replicate the benefits of an international trade show but in a local, easily accessible format.
Participants and showroom locations
The collaboration features brands such as 2connect, CoreOne, Dan-Form, Frandsen, Flexa, Innovation Living, Tenksom, Trade Point, Guardian, and Unique Furniture. The showrooms will be spread across seven destinations in Denmark, all within a two-hour drive. This allows attendees to experience new designs originally intended for imm cologne without the need for international travel.
Visitor convenience prioritised
To ensure a seamless experience, '"Together 2025"' will offer organised transportation between showrooms and support with accommodation. This thoughtful approach allows visitors to engage effortlessly with all participating brands, explore their latest collections, and build valuable business connections.
Exclusive B2B event on January 15, 2025
A key highlight of the week is the exclusive invite-only B2B event on Wednesday, January 15, held at the Scandic Hotel in Silkeborg. The evening will include a trend seminar led by Michael Cleghorn of MC&CO (Australia), titled '"Moodboard of the Future – Through the Lens of AI." This session promises to deliver insightful perspectives on the design trends and innovations that will shape the industry's future.
Unity as strength
"Together 2025" emphasises the power of the Danish design community and its dedication to creating customer-centric, innovative experiences. By collaborating in this way, the brands are not just showcasing their newest designs; they are setting a new standard for industry cooperation.
More information:
Together Furniture
www.together.furniture