Today, Pinterest is releasing its annual trend report, Pinterest Predicts, to give consumers and advertisers a first look at the trends you'll see everywhere in 2025. The trends show that more people are leaning toward bold forms of expression and maximalism. 2025 will be about making a statement—individuals will look for ways to stand out and engage all their senses through their style choices. Find out the trends for 2025 in the home category.
Terra Futura
Boomers and Gen X are rebels with a cause, revolutionising sustainable living with recyclable fashion, self-sufficient gardens and other eco-living aesthetics. They're searching in large numbers for terms like "solar punk house," "solar punk fashion" and "chaos gardening."
Primary Play
The inner child in everybody will escape to colourful new places in 2025. Gen Z and Gen X plan to paint funky murals onto furniture, jazz up their rooms with contrast trim, and convert their drab cupboards with primary colouring.
Mix & Maximalist
For 2025 décor, more is more. This year, Gen X and Boomers will mix and match brilliantly bold patterns, eclectic prints and delightful textures in all colours of the rainbow. Oh, and layering—lots of it!
Over half a billion people come to Pinterest each month to search and shop for the next big thing, which gives us unique insight into what's soon-to-be-trending. By analysing year-over-year growth in search terms, Pinterest identifies the fast-rising patterns and curates findings into the future-looking report, which has proven over the past five years to be 80% accurate. And while 65% of the 2025 trends are driven by Gen Z, the trends span generations.
General trends that Pinterest identified over multiple categories are:
Cherry Coded
Gen Z and Millennials will infuse cherries into their makeup, menus and mood boards in the coming year, with "cherry vibe," "cherry car," and "cherry martini" already soaring as search terms. Tart is all heart in 2025.
Dolled Up
In 2025, people will turn their entire lives into a tiny, mighty dollhouse. Pinterest users will go all-in on babydoll makeup, cute room ideas and necklace charms in the most whimsical colours.
Castlecore
Gen Z and Millennials are giving medieval a major moment, finding home décor inspiration from ancient castles and rooting their fashion and accessories in gothic times. Pinterest users are searching heavily for terms such as "antique ruby ring," "blue medieval dress," and "castle house plans."
More information:
Pinterest
www.pinterest.com