Conforama, a major retailer attracting over 172 million visits annually—28 million in-store and 144 million online—has unveiled its exclusive new brand, 8 Heures. Focused entirely on sleep and bedding, the range aims to provide accessible and personalised solutions to improve sleep quality.
Photo: Conforama.
The 8 Heures collection includes nine models of mattresses, along with duvets, pillows, headboards, and slatted frames. It also features rolled mattresses for easy transport, customisable bed bases available in kits, upholstered designs, box springs, and thermoregulating textiles. Demonstrating its confidence in the range, Conforama offers a long-term rental option and a 100-night trial period for customers to test the products.
To highlight the brand's adaptability to extreme conditions, 8 Heures partnered with skipper Guirec Soudée, taking its products on board the Vendée Globe, a solo round-the-world sailing race.
Entirely designed in France, the 8 Heures range reflects Conforama's commitment to sourcing quality products locally. Claire Roffet, brand manager at Conforama, said: '8 Heures allows Conforama to offer its customers a complete bedding experience tailored to their needs: products designed in France, suited to every budget, and, most importantly, to every type of sleeper. This new brand embodies Conforama's ambition to provide modern, high-quality products made in France.'
The launch aligns with the broader strategy of the BUT-Conforama Group, focusing on offering high-quality products at affordable prices while adopting sustainable and responsible practices.
Source: www.univers-habitat.eu