For five years, Zoli99, a Belgian furniture and decoration retailer, has been transforming the way people shop for stylish interiors on a budget. Offering a wide selection of trendy products at unbeatable prices, the brand is gaining popularity and could soon expand into France.
Photo: Zoli99.
Zoli99: a rising star in affordable interiors
Founded in 2019, Zoli99 is a Belgian brand specialising in low-cost furniture and home décor. Its concept is simple yet effective: provide a variety of stylish, functional items at prices that appeal to budget-conscious shoppers. With offerings like Scandinavian chairs priced at €50, chic rugs, modern lighting for a few euros, and cosy sofas under €500, Zoli99 caters to all tastes and budgets.
Taking inspiration from brands like Action and JYSK, Zoli99 updates its catalogue regularly with limited-quantity products, creating an element of urgency and excitement for shoppers. This approach has proven successful, with the brand now operating six stores in Belgium and amassing a devoted following on social media. Many have even nicknamed it 'IKEA's competitor' due to its growing popularity.
Could Zoli99 expand into France?
While the company has not officially announced plans for expansion, the French market could provide fertile ground for Zoli99's business model. French shoppers are already familiar with discount décor stores, with brands such as JYSK, Casa, and Flying Tiger having established strong footholds in the region. Zoli99's low prices, combined with its trendy selection and frequent catalogue updates, would likely resonate well with French consumers.
The success of similar brands in France highlights a winning formula: high purchasing volumes, rapid product turnover, own-brand items, and optimised logistics. Combined with straightforward store layouts and engaging marketing strategies, these elements create a shopping experience that draws customers back time and again.
Accessing Zoli99's catalogue from France
For now, French shoppers keen to explore Zoli99's offerings have two options. Those near the border can visit one of the Belgian stores, with the closest location in Mouscron, just 20 kilometres from Lille. Alternatively, the brand's website allows customers to browse the entire catalogue and enjoy delivery to France.
Until Zoli99 potentially crosses the border, French consumers can still explore other affordable décor retailers like Action, Wibra, Søstrene Grene, and JYSK, which are already firmly established in the country.
With its combination of affordability and style, Zoli99 has made a significant impact in Belgium and could soon capture the hearts of budget-conscious home décor enthusiasts in France. For now, the brand's loyal following continues to grow, eagerly awaiting news of its next steps.
Source: www.maison-travaux.fr