The Portuguese brand Karpa was established in 2009, as a vision materialised by artist Albino Miranda. The brand is known for its focus on unique designs, utilising materials such as resin and fibreglass to create distinctive shapes, textures, and finishes. Recently, we had the opportunity to delve into the past year of Karpa through an insightful interview with Marketing and Sales Director Vasco Miranda, shedding light on the highlights, trends and challenges of 2024.
Vasco Miranda.
As we're nearing the end of the year, how do you look back on 2024?
'2024 was undoubtedly a great year for our company, marking our best year ever in terms of sales. We have noticed an increasing number of potential clients reaching out to us due to the quality of our products and services. People see in us a solution that is hard to find elsewhere in the market.'
What was the biggest challenge for the industry in 2024?
'I believe the greatest challenge in our industry, particularly given the raw materials we work with, lies in the rising cost of resin and fibreglass, which has been increasing year after year. This presents a unique difficulty as we strive to uphold the high standards of our brands while maintaining fair and competitive pricing that aligns with market realities.
Environmental considerations are also a key factor in our operations. We are committed to sustainability and are working diligently to enhance the quality of our facilities, enabling us to work with resins more efficiently and in a more eco-friendly manner.
Our focus remains on delivering exceptional value to our clients, blending innovation and craftsmanship while ensuring our practices evolve to meet both market demands and environmental responsibilities.'
What were some of the trends this year, and do you expect them to continue into the new year? Or are you seeing new trends developing?
'We don't typically follow market trends in furniture design; instead, we focus on creating pieces that we truly love and that stand the test of time. However, we have noticed a growing trend in the use of pastel colours, particularly in outdoor furniture.
Another emerging wave is the demand for the production of pieces designed through artificial intelligence. Designers of such creations are seeking companies capable of bringing these unique and unconventional concepts to life. They have found in us the perfect solution, as we excel in transforming extraordinary ideas into tangible, high-quality products.
Our approach continues to be guided by passion, innovation, and a commitment to delivering timeless pieces that inspire and endure.'
What are your plans for 2025?
'Our plan for 2025 is to build upon the successes of this year, with a stronger focus on marketing and product development. We have some exciting innovations in the pipeline, set to debut around mid-2025, that are sure to captivate those who follow our journey.
While I can't reveal too much just yet, I prefer to let the surprise speak for itself when the time comes. Rest assured, what we have in store will be worth the wait. Stay tuned!'
More information:
Karpa - part of Albino Miranda, Lda.
[email protected]
www.karpa.pt
Portugal