A new collection of furniture designed for modern workspaces has been unveiled by a prominent manufacturer and a leading design company. This collaborative effort marks a significant step forward in their long-standing partnership, which began seven years ago. The launch took place in November, with the collection aiming to blend style, sustainability, and functionality.
Photo: Steelcase.
Steelcase, a renowned furniture manufacturer, and Bolia, a Danish design firm, have introduced an exclusive range that features six product lines. These include sofas, armchairs, side tables, and a unique fabric designed exclusively for the collection. The emphasis is on durability and environmentally conscious production, reflecting both companies' commitment to sustainability.
This collaboration seeks to redefine workplace design by offering innovative solutions for offices and work environments. The expanded partnership also aims to simplify processes for retail partners and customers, while enhancing access to an optimised product portfolio in the EMEA region.
Alicia Ries, Vice President of Marketing & Communications for Steelcase EMEA, noted, 'As we strategically expand our partnership, we are adapting our approach to respond to dynamic market developments. Since November, we've opened a new chapter to streamline collaboration and make tailored product portfolios more accessible to our partners and customers across EMEA.'
Lars Lyse Hansen, CEO of Bolia, highlighted the company's focus on design and sustainability. He explained, 'Over the past year, we have made significant investments in design development, sustainable initiatives, and expansion. This includes new Bolia flagship stores in major European cities and our entry into the Australian market. Alongside these expansions, we have achieved 13% organic sales growth across all existing markets, excluding new stores.'
The new collection represents a fusion of Bolia's Scandinavian design ethos with Steelcase's expertise in workplace furniture. It also reflects a shared vision to meet the evolving needs of contemporary workspaces while addressing environmental concerns.
Looking ahead, Steelcase and Bolia plan to launch additional product lines and fabric collections, further strengthening their partnership. This move is expected to enhance their position in the market and provide customers with even more options to create adaptable, stylish, and sustainable work environments.
The introduction of this exclusive collection is a testament to the companies' dedication to innovation, sustainability, and customer-centric design. Both partners are confident that their collaborative efforts will set new standards for workplace design and inspire other industry leaders to follow suit.
Source: www.moebelmarkt.de