Hillarys, a UK-based company specialising in made-to-measure window dressings, has analysed a wealth of data from Google searches, Instagram, and TikTok to bring you the most sought-after interior design trends of the year in The Hillarys Index. By delving into social media buzz and online search activity, they reveal what's truly resonating with home-owners right now.
The most popular interior design styles
Cottagecore – 9.43 interior score
Cottagecore tops the list with a score of 9.43 out of 10, reflecting its widespread appeal. Inspired by the charm of rural European life, this style emphasises simplicity, nature, and a slower pace of living. Key features include vintage wooden furniture, earthy tones, and a shift away from modern plastics in favour of natural materials like glass. Cottagecore scored exceptionally high on TikTok (1.9 million posts) and Instagram (nearly 6 million posts), with almost 4.5 million Google searches in the past year. It's clear why this trend remains a favourite for those seeking a cosy, countryside-inspired aesthetic.
Wabi-Sabi – 8.75 interior score
Following closely behind is Wabi-Sabi, scoring 8.75. Rooted in Japanese philosophy, Wabi-Sabi celebrates imperfection, simplicity, and the transient beauty of natural materials such as wood, stone, and clay. Its understated, minimalistic design embraces neutral palettes like beige, grey, and brown, encouraging home-owners to appreciate authenticity and subtle imperfections. Wabi-Sabi generated 3.6 million Google searches and remained highly popular on both Instagram (2.3 million posts) and TikTok (over 70,000 posts).
Mid-Century Modern – 8.37 interior score
Completing the top three is Mid-Century Modern, which scored 8.37. Known for its sleek lines, functional design, and iconic pieces such as Eames chairs, this style has stood the test of time. It's all about geometry, bold pops of colour, and materials like chrome, making it ideal for spaces that are both stylish and practical. Mid-Century Modern was the most popular style on Instagram, with over 7.5 million posts, and ranked second on TikTok, with nearly 120,000 posts.
The most popular interior colours
Choosing the right colour palette for your home is crucial as colours set the mood and atmosphere. Here's a breakdown of the most popular hues right now.
Beige – 9.26 interior colour score
Beige takes the top spot with a score of 9.26. Its versatility makes it a timeless choice, pairing effortlessly with almost any interior style, from minimalism to Cottagecore and Japandi. Beige conveys warmth and elegance, creating a sense of calm and security. With 5,000 Instagram posts, 200,000 TikTok posts, and nearly 4.5 million Google searches, it's clear why beige remains a top choice for home-owners.
Black – 8.53 interior colour score
Second on the list is black, scoring 8.53. Known for its sophistication and timeless appeal, black works well as a neutral base or a bold accent colour. It suits a variety of aesthetics, from modern minimalism to more dramatic, moody interiors. With 70,000 Google searches, 200,000 Instagram posts, and 5,000 TikTok posts, black continues to capture attention.
Gold – 8.41 interior colour score
Gold rounds out the top three with a score of 8.41. Known for its luxurious feel, gold adds warmth and depth to spaces. Whether used as a metallic accent or in more monochromatic designs, gold enhances elegance. It was the fifth most popular colour on Instagram (56,000 posts) and TikTok (900 posts), with over 10,000 Google searches — a 16% rise from the previous year.
The most popular bedroom trends
The bedroom is where the day starts and ends, so creating a relaxing and comforting environment is key.
Linen Bedding – 9.30 bedroom trend score
Linen bedding tops the list with a score of 9.30. Its breathable, moisture-wicking properties make it a favourite for comfort, especially in minimalist interiors. White linen bedding, in particular, works beautifully to evoke a serene atmosphere and add texture to the room. With almost 380,000 Google searches, 2,300 TikTok posts, and 50,000 Instagram posts, it's clear this trend has staying power.
Bedroom Rugs – 9.03 bedroom trend score
Coming in second is the use of bedroom rugs, scoring 9.03. Rugs add texture, warmth, and a splash of colour to bedrooms, enhancing the overall aesthetic. They were the third most searched-for bedroom trend on Google, with over 627,000 searches, and also highly popular on TikTok (1,500 posts) and Instagram (50,000 posts).
Canopy Beds – 9.02 bedroom trend score
Canopy beds come in third, scoring 9.02. These regal pieces add a sense of elegance and privacy to bedrooms, while offering practical benefits like temperature regulation. Canopy beds have maintained strong interest, generating 1.35 million Google searches, 2,300 TikTok posts, and 50,000 Instagram posts.
The most popular kitchen trends
The kitchen is often the heart of the home, so creating a stylish yet functional space is vital.
Kitchen Island – 9.15 kitchen trend score
Kitchen islands lead the way with a score of 9.15. Not only do they enhance functionality by offering extra storage and workspace, but they also become key design focal points. With 4.5 million Google searches, 1.2 million Instagram posts, and 23,200 TikTok posts, their popularity continues to soar.
Smart Kitchens – 8.97 kitchen trend score
Smart kitchens come in second with a score of 8.97. These spaces feature smart appliances, such as refrigerators and ovens, connected via technology, offering both convenience and style. Smart kitchens were searched 85% more often than the previous year, with 150,000 Instagram posts and 8,000 TikTok posts.
Breakfast Nooks – 8.35 kitchen trend score
Third on the list are breakfast nooks, which scored 8.35. Designed to create cosy dining spaces, often by a window, breakfast nooks have become increasingly popular. They generated 780,000 Google searches and 100,000 Instagram posts, with 2,000 TikTok posts.
The most popular bathroom trends
The bathroom is a space of relaxation, so incorporating design elements that create a spa-like atmosphere is essential.
Terrazzo Tiles – 8.62 bathroom trend score
Terrazzo tiles top the list with an 8.62 trend score. Durable, low-maintenance, and aesthetically unique, terrazzo tiles add a playful yet sophisticated element to bathrooms. With 750,000 Google searches and 50,000 Instagram posts, they continue to be a stand-out choice.
Rain Showers – 8.37 bathroom trend score
Rain showers follow closely behind with a score of 8.37. Offering a luxurious, spa-like experience, rain showers are highly sought-after for their sleek design and comfort. With almost 1.3 million TikTok posts and 41,000 Instagram posts, they've maintained strong social media traction.
Floating Vanities – 8.22 bathroom trend score
Third place goes to floating vanities, scoring 8.22. Ideal for small spaces, floating vanities create an open, clean look. They garnered 300,000 Google searches, 30,000 Instagram posts, and 500 TikTok posts.
The most popular living room trends
The living room is a space for relaxation, entertaining, and expressing personal style.
Vintage Furniture – 9.60 living room trend score
Vintage furniture dominates with a score of 9.60. Offering timeless design and unique character, vintage pieces add personality to living rooms. They were the most popular living room trend on Instagram (3.3 million posts) and TikTok (51,600 posts), with 600,000 Google searches — a 40% increase from the previous year.
Persian Rugs – 9.20 living room trend score
Persian rugs also earned a score of 9.20. Their rich colours and intricate patterns add depth to living spaces, making them a highly desirable choice. Persian rugs amassed over one million Google searches, nearly 280,000 Instagram posts, and 8,000 TikTok posts.
Rattan Furniture – 9.20 living room trend score
Rattan furniture also scored 9.20, offering a sustainable and stylish option. Its earthy tones and durability make it a great addition to various aesthetics. With 280,000 Instagram posts, 15,000 TikTok posts, and over 730,000 Google searches, rattan continues to shine in the living room space.
The most popular home office trends
With remote working becoming the norm, creating a functional and stylish home office is more important than ever.
Smart Office – 9.26 home office trend score
Smart offices take the top spot with a score of 9.26. These spaces incorporate technology for improved productivity and convenience. With nearly 400,000 Google searches and 100,000 Instagram posts, smart offices have gained significant traction.
Standing Desks – 9.15 home office trend score
Second place goes to standing desks, which scored 9.15. Known for their health benefits and increased productivity, standing desks were the most popular home office trend on TikTok, with almost 30,000 posts. They also generated over 4 million Google searches.
Ergonomic Furniture – 8.35 home office trend score
Finishing the top three, ergonomic furniture scored 8.35. Designed to enhance comfort and reduce physical strain, ergonomic furniture continues to rise in popularity. With 35,000 Google searches, they remain a popular choice on TikTok and Instagram.
More information:
Hillarys
www.hillarys.co.uk