As the year draws to a close, we had the pleasure of sitting down with Sofie Grøndal from Cane-line to reflect on 2024, a year marked by both challenges and triumphs in the outdoor furniture industry. From navigating a turbulent spring to launching award-winning collections, Sofie shared her insights into how the year unfolded for Cane-line, the key trends shaping the outdoor furniture space, and what lies ahead for 2025.
Sofie Grøndal.
As we're nearing the end of the year, how do you look back on 2024?
'As we look back on 2024, it has truly been a year of contrasts – much like the industry itself. The year has been a roller coaster with its share of challenges and opportunities. The wet spring and late arrival of summer in Europe added a complexity to an already dynamic landscape; however, we are thankful to end the year on a positive note.
We have experienced growth in some markets, which highlights the strong quality of our designs and the dedication of our partners and team. At the same time, we recognise the challenges faced in other markets and are focused on adapting to these challenges.'
What were the biggest challenges for the industry in 2024?
'The biggest challenges for the industry in 2024 have been deeply influenced by the ongoing political uncertainty in regions like the Middle East and Ukraine. These events have had a wave of consequences on global markets, creating a vulnerable environment for both businesses and consumers.
In key markets like the United Kingdom and Germany, we have faced additional barriers, whereas signs of economic challenges are becoming clear when we speak to our retail partners in the regions. Additionally, the cancellation of the large international trade fair, such as imm cologne, and several company lay-offs are also clear indicators of the challenging times in industry.
Despite these challenges, we are still optimistic for 2025. While some markets have struggled, others have experienced encouraging growth, and we are positive on seeing more growth potential in 2025.'
The Mellow series.
What were some of the trends in outdoor furniture this year?
'One prominent trend in outdoor furniture has been a growing interest in modular designs. Consumers are increasingly seeking flexibility, and modular designs allow them to customise their spaces to suit different needs and preferences, making the outdoor areas more versatile and functional. This trend has been particularly popular and shows strong potential to continue into 2025.
Another noteworthy trend is the smooth transition between indoor and outdoor spaces, which has continued to evolve. We're seeing more traditionally "indoor" furniture, such as stylish lamps, being reimagined for outdoor use. Here, we have designed our Illusion lamps series for outdoor. The Illusion series is a collection of outdoor lamps that combine decoration and functionality. The lamps add a touch of magic to the surroundings, enhancing the ambience of any space.
Looking ahead, while we anticipate these trends to remain significant, we're also keeping an eye on new trends. For 2025, you can see some of these trends such as a two new modular lounge series – Mellow and Sticks Platform.'
What are your plans for 2025?
'We are launching our new collection – embracing the calm flows of nature. A theme brought to life through innovative designs shaped by organic forms, gentle curves, and textured fabrics. The collection is harmoniously balanced in soft, warm, and natural tones, creating a calming ambiance. We believe everyone deserves a cosy retreat – a space to unwind, feel at home and enjoy togetherness with loved ones. To highlight a few new novelties, we have our Mellow Lounge, Sticks Platform Lounge and Bliss Dining.'
The Sticks series.
'The Mellow series by Cane-line Design is a sophisticated and elegant series that combines curvy, flowing lines with practical functionality. Its low seating and plush cushions create a cosy, inviting atmosphere, while the sturdy aluminium frame ensures durability. Each piece including an insertable coffee table is designed for flexibility, allowing you to customise and expand your lounge setup effortlessly. With weather-resistant upholstery and the QuickDry and Airflow system, the Mellow series is perfect for outdoor lounging. Mellow Lounge has also been awarded the German Design Award 2025 as the winner in the category Excellent Product Design – Furniture.
The Bliss series by Foersom & Hiort-Lorenzen MDD is a celebration of minimalist design. This series, made from durable powder-coated aluminium, offers a modern and urban design that flawlessly integrates into any outdoor as well as indoor spaces. Its low-maintenance and lightweight construction make Bliss easy to move, adjust and style, while also ensuring that it stays beautiful and timeless for many years. A timeless selection of colours makes it possible to enhance any outdoor space, from cafés and restaurants to terraces and balconies. Bliss – designed for togetherness and enjoyment.
The Sticks Platform series by Cane-line Design is the essence of personalised outdoor luxury. This modular system allows one to design the ideal space, offering endless possibilities to create options from a small lounge for the balcony, or a complete lounge set to fit the whole family. With its low seat height and laid-back lounge vibe, Sticks invites one to relax and enjoy togetherness with loved ones. Sticks Platform lounge has been awarded the German Design Award 2025 as the winner in the category Excellent Product Design – Gardening and Outdoor Living.'
The Bliss series.
'In addition to our outdoor novelties, we're thrilled to share the launch of Bloom, a soft indoor lounge novelty that is part of the development of our product assortment. While our indoor collection remains a smaller part of our overall assortment, it continues to grow and develop.
Bloom is a stunning series of indoor sofas, inspired by elegance and sophistication of contemporary luxury. The beauty of Bloom lies in its graceful simplicity, where every detail is carefully designed to bring both visual appeal and supreme comfort. Bloom is a statement piece that brings a touch of elegance into the home, transforming the living room into a stylish sanctuary of relaxation.'
More information:
Cane-line
+45 6615 4560
[email protected]
www.cane-line.com
Denmark