The Salone is already sold out (the complete list of exhibitors will be published shortly), with four major site-specific projects entrusted to an equal number of great interpreters of the contemporary, the launch of the first Euroluce International Lighting Forum, a new cycle of Talks and Round Tables for sharing visions on one hand, and new business opportunities on the other. Plus a new communication campaign, entrusted to Dentsu Creative Italy: "Thought for Humans."
These are the first previews of the Salone, the 63rd edition of which, in the year of the Euroluce biennial, will be opened by Robert Wilson's "Mother", a 'total work' dedicated to Michelangelo's masterpiece, recognised along with Leonardo's Last Supper, as the most iconic work of art in Milan. An event that once again testifies to the Salone's commitment to promoting a cultural programme of international scope, taking in both the city and the trade fair. "Mother" is the first chapter of the programme for this Euroluce year: a homage to Michelangelo's unfinished work 'staged' at the Museo della Pietà - Castello Sforzesco - in a dramaturgical dialogue with Stabat Mater, the musical masterpiece by the Estonian composer Arvo Pärt. A 'vision' of rare intensity, thanks to the eye of an artist famous all over the world for his mastery in the use of light in his works, in which sound, images and movement merge to create a creative, inimitable and rigorous alphabet.
Promoted in collaboration with the Municipality of Milan | Culture, "Mother" is not only an event by the Salone for the Salone but a homage to the city (the installation will remain open until 18th May): an ideal bridge between Milan and the world, as well as an opportunity to create new synergies with Milan Art Week, which precedes Design Week by a few days with an increasingly strong Miart.
Maria Porro, President of the Salone del Mobile.Milano, had this to say: "We have always thought of the Salone as a fundamental tool for offering opportunities for growth and development to our industry, creating intercultural dialogues, bringing disciplines closer together, illuminating Milan. When planning the 2025 edition of the trade fair, we once again carefully assessed which themes and contents might ignite a spark to further boost a sector which, thanks to the international powers of attraction of the Salone, transforms Milan into the World Capital of Design every year. Imagination has always driven change. This is why, once again this year, the Salone has decided to reinvest the results of a record-breaking 2024 edition in a cultural programme of the highest order, part of which we are excitedly anticipating today – 'Mother', a project of rare intensity that sees us working alongside Robert Wilson once again."
More information: www.salonemilano.it