European design has long set the global standard for sophistication, with French, Italian, and British designers championing refined aesthetics, whether through luxurious surfaces or textured details. Across the continent, from Norway to Ukraine, one colour has emerged as a common choice for creating elegance and enhancing spaces: red.
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Red has become a stand-out trend, especially following the rise of the "Unexpected Red Theory" gaining traction on platforms like TikTok. This theory suggests that a touch of red, when introduced into unexpected design palettes—such as neutral or dark-toned interiors—can dramatically transform a space, adding both energy and elegance. 'You can't just throw in a red accent pillow and call it a day,' explains Anne McDonald, a designer from Minneapolis. 'It's about evaluating whether your space feels invigorated. Often, it's a missing tone, which could be a red.'
Prominent designers across Europe, including British, French, and Norwegian practitioners, agree. Red has a timeless appeal that transcends passing trends. Angus Buchanan, of Buchanan Studio, highlights its enduring charm: 'Red has never gone out of fashion and always adds a lasting appeal.'
For Manola Ballerio, a designer from Monaco, red serves as a powerful accent that adds personality to a space. 'It looks more expensive,' she says. 'When used as an accent, it brings life to rooms.' Similarly, British designer Lara Bates advocates using red strategically in smaller spaces, such as powder rooms, where earthy reds can create a cosy, inviting atmosphere. 'It's all about getting the right shade,' she adds.
Norwegian designer Dagny Thurmann-Moe sees red as part of a broader "sunset colour" palette, which includes hues like blush, orange, and terracotta. 'These tones marry well together,' she explains. 'You want them to feel like a family, rather than twins, which gives a room depth and character.'
Ukrainian designer Nastia Mirzoyan, from Kyiv-based Mirzoyan Studio, takes a similar approach. She opts for neutral walls but introduces red as a strategic accent—using items like side tables or artwork—to create focal points and enhance visual interest without overwhelming the space. 'Colour is used to add energy, not dominate,' she notes.
Overall, red's enduring popularity lies in its versatility and ability to evoke warmth and sophistication. From bright accents to deeper, more muted tones, red remains a powerful design tool that adds character and refinement to both contemporary and traditional interiors.
Source: www.homesandgardens.com