Forte, one of Europe's leading manufacturers of self-assembly furniture, is preparing for a significant expansion in the UK market in 2025. This follows the successful launch of its EasyKlix range at selected John Lewis stores earlier this year.
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Established 32 years ago, Forte is a family-owned Polish company with a long-standing reputation for innovation and entrepreneurship. The company produces an extensive selection of furniture, including options for dining rooms, living areas, bedrooms, children's rooms, offices, and hallways. Offering both complete collections and individual pieces, Forte unveils approximately 800 new designs annually. With a permanent catalogue of around 3,000 products, the manufacturer exports to 45 countries, with international sales accounting for 90% of its output. In 2023 alone, Forte sold an impressive 2.2 million pieces of furniture globally.
Victoria Ross, Forte's national sales manager for the UK, expressed her excitement about the brand's growing presence: 'We are thrilled with the success of EasyKlix in John Lewis stores. As we expand availability to other retailers, we look forward to establishing Forte as a leading name in self-assembly furniture throughout the UK.'
The EasyKlix range, which debuted in April, has been praised as a breakthrough in the self-assembly market. Its innovative click-together design, powered by ThreespineID technology, allows users to assemble furniture up to 10 times faster than conventional methods. The collection includes cabinets, sideboards, wardrobes, TV stands, chests of drawers, and tables, available in white, natural, and sage green finishes. Two distinct ranges, Sherbrooke and Harllson, were initially launched in John Lewis' flagship Oxford Street store before being introduced to additional locations, including Glasgow, Southampton, and Liverpool.
The launch was supported by a robust marketing campaign featuring influencer partnerships and high-profile promotional events. Notable participants included Big Brother winner Craig Phillips and his wife Laura, known for their DIY-focused YouTube channel. They helped unveil EasyKlix at Liverpool ONE, generating considerable media coverage and customer interest.
EasyKlix's design is particularly appealing to first-time buyers, students, and individuals who frequently relocate, thanks to its nearly tool-free assembly and disassembly. Forte plans to expand the range with new designs in 2025, further cementing its reputation for practical, stylish, and durable furniture.
Sustainability remains a key priority for Forte. The company emphasises environmental care, ethical practices, and employee welfare alongside its commitment to high-quality products. This focus on responsible development aligns with modern consumer values and strengthens its position in a competitive market.
As Forte builds on the positive reception of EasyKlix, the company is poised to become a household name in the UK, offering customers a compelling combination of style, convenience, and innovation.
Source: www.furniturenews.net